#70 Tóth: From Fields to Frontiers — How Hungarian AgriTech Goes Global | Hosted by Szilard Szelpal Artwork

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The Central European Affairs Talk podcast is delivered to you by Central European Affairs (CEA) digital magazine, publishing high-quality conversations that bring critical and innovative thinking to the fore and stimulate debate.Our podcast focuses on topics related to democracy, rule of law, human and digital rights, as well as culture and European integration in Central and Eastern Europe. CEA Talk is dedicated to informing and educating decision-makers, politicians, businessmen, scholars, researchers as well as interested persons from other professional areas. It features balanced treatment and a wide array of opinions from its debate partners.The main goal of the talks presented by CEA Talk is to provide in-depth knowledge of democratic actors and procedures as well as to promote critical and democratic thinking and behavior.

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#70 Tóth: From Fields to Frontiers — How Hungarian AgriTech Goes Global | Hosted by Szilard Szelpal

December 17, 2025 • Central European Affairs Magazine • Season 4 • Episode 17

In this episode of CEA Talk, we explore how Hungarian agricultural technology is expanding far beyond regional borders. Export Manager Árpád Tóth from MachineryGuide joins us to discuss what it takes to build a global footprint in AgriTech — from precision-farming software to international market strategy.

We dive deep into the realities of exporting to 20+ countries, navigating diverse regulatory environments, and understanding the rapidly evolving landscape of EU and global agriculture. We also examine the skills, mindset, and cross-cultural adaptability required from an export leader operating at the intersection of technology, business, and farming.

This conversation offers an inside look at how a Central European company can transform local innovation into global impact.